Branding
Longboi Media
Inspired by a ‘lil pooch and one’s love for film
This little logo here was designed with a little doggie in mind. Inspired by my client’s furbaby Dachshund, Longboi Media was cultivated using internet lingo and a fun whimsical icon to represent the cute hotdog-like build of such a puppy. I fetched iPad Pro in Procreate using the Apple Pencil, and I quickly drew up the image that immediately popped into my head, sent it over to Illustrator where I live traced the sketch, and paired it with a similarly playful typeface.
Alcohaul
Branding for a mail-in service delivering all of your boozey Faves straight to your door.
Specifically designed with you in mind, this fictional brand was concocted years before the COVID-19 pandemic graced our doorsteps. Alcohaul sounds exactly like what you think—it’s a monthly subscription service—all operated through an app and website—that would deliver your favorite wine, spirits and brews straight to you. The play on words, in AlcoHAUL drives home the fact that you don’t to do any of the physical hauling. There’s no leaving your couch, or venturing out into the cold, germ-y world, just unpacking and uncorking.
For easy, straight-forward and concise usability—the app offers a clean and simple UI that takes you where you need to go quickly. It helps you find what you’re looking for, and even gives you some suggestions of new things you’d might enjoy.
CM5k
Branding and motion graphic for fictional 5K color run
Kicker Pictures
logo concepts and final design for Kicker Pictures; a local film production company in Connecticut.
Inspired by a song titled, ‘Kicker’, the Head of Post-Production, gave me the run-down of what the local Southern Connecticut production company was all about. The first lyric in the song is, "White bird in a black cloud" and with the team trying to develop a logo around that pertinent line, he provided me with a variety of old logos they had created on their own, as well as inspiration from other artists as to the design they had in mind. After several rounds of concepts and making minor changes to a few of the options, we landed on the bird with a film strip as wings. We both felt it conveyed their company’s purpose the best, with also tying it back to the white bird amidst a black cloud of creativity.
