Role: concept/Art direction/design | agency: Roadwerx | Client: Jetblue/wheels up/patriots
These care kits were designed with you in mind, to have you prepared for any situation—whether you’re boarding a flight, or Bunking in a hotel room—these care kits offer a sigh of relief. During the COVID-19 pandemic, as a company, we were challenged with the task of rethinking what we have to offer, and with all of these mail-in subscription services around, I thought it would be a great idea to bring the essentials to you, so you’re ready and safe for your next adventure or office meeting. Several clients grabbed onto the concept and I created inserts as well as assembled over 1,000 (no joke) care kits for JetBlue. After we marketed these samples, other clients like the Patriots and WheelsUp were clamoring to get their [washed] hands on some—so I designed several other inserts for employees to properly view what was in their care kit.
