Role: concept & Design | agency: IN marketing services | Client: Eventus
Every year the Hispanic People's Choice Awards, or Premios Juventud, is one of the most anticipated events to come around in Miami. McDonald's always sponsors the after party with new items to entice celebrities and fans. Back in 2017, McDonald's was featuring their breakfast items and asked the creative team on Eventus—a multicultural experiential platform—to execute a concept with the feel of Miami and summer nights. So, presented is Sweet Summer Night logo lock up and key visual adapted to invites, menus, step and repeats, and a 360 photo-op.
